Save Our Tigers

The Save Our Tigers is a collaborative campaign run by Aircel and WWF-India.

I recently came across their poignant advert (which you can view here).

With the Chinese New Year (interestingly, of the Tiger!) barely 3 days away, tigers have been placed on WWF’s list of ten critically important endangered species facing extinction. There are only 3200 tigers left in this world (a reduction of 95%), spread over the subspecies of the Amur, Bengal, Indochinese, Malayan, and Sumatran tigers. Three subspecies (viz. Bali, Caspian, and Javan tigers) are now extinct, and the South China tiger have not been sighted for the past 25 years.

In India, from an estimated 40,000 tigers a century ago, only 1411 tigers remain in the wild (according to a study conducted by the Wildlife Institute of India, in association with NTCA, Government of India, 2008). The Bengal tigers (the national animal of India) have, unfortunately, become an easy victim to the avaricious and callous man. It was cruelly hunted during the colonial times and its parts are now used in certain indigenous/traditional Asian medicine.

Please, let not our descendants read about the tigers like we now read about the dodo.

Please register your support and do the spread the word to your friends and acquaintances as well. You can also join the Facebook page or tweet @saveourtigers